A DIY site builder is cheapest if you can write the privacy policy, terms, and SMS consent language yourself. A web agency fits larger sites. Full Percent's $350 one-time site, delivered within 1 business day, includes compliance pages, form consent language, hosting, DNS, SSL, and an OG image for 10DLC review.
Which option is best for a 10DLC website?
If you are comfortable writing a privacy policy, terms, and SMS consent language yourself, a DIY site builder works and costs the least per month. If you need a broader marketing site, a web agency fits. If you need a compliant site live fast for a registration, Full Percent's $350 site is built for exactly that job.
All three can produce a site that passes review. The difference is who is responsible for knowing what reviewers check. Twilio's campaign approval guidance expects a functioning website tied to the registered business with a visible opt-in method (Twilio Help Center, 2026), and toll-free verification now requires privacy policy and terms URLs on new submissions from September 15, 2026 (Twilio changelog, 2026).
Side-by-side comparison
The table compares the three routes on what matters for 10DLC review. Competitor pricing varies by plan and firm, so it is described rather than quoted.
| Factor | DIY site builder (Wix, Squarespace, etc.) | Generic web agency | Full Percent 10DLC-compliant site |
|---|---|---|---|
| Cost | Recurring monthly or annual plan fee; your own time | Varies widely by firm and scope; usually quoted per project | $350 one-time, plus processing fees and taxes |
| Turnaround | As fast as you can build it | Depends on the agency's schedule and revision rounds | Within 1 business day |
| Compliance pages included | Templates may include generic policies; SMS-specific pages are up to you | Only if you ask and they know what to include | Privacy Policy, Terms, and SMS consent pages included |
| Consent language on forms | You write it | Depends on the agency's SMS knowledge | Included on contact forms |
| Hosting | Included in the builder plan | Varies; sometimes separate | Hosting and maintenance on Full Percent infrastructure |
| DNS and SSL | Builder guides you; you connect the domain | Usually handled | DNS and SSL setup included |
| OG preview image | Configurable if you set it | Usually, if requested | Included, for SMS and social link previews |
| Who reviews for 10DLC signals | You | Varies; often no one specific | Built to 10DLC review expectations; free Landing Page QA tool available |
When DIY is fine
DIY is a reasonable choice when you already know what carriers look for and have the time to build it.
- You can write, or have counsel review, a privacy policy that addresses mobile numbers and SMS consent.
- You know what an SMS opt-in disclosure needs: the program name, message type and frequency, "message and data rates may apply," and HELP and STOP instructions, as the CTIA Messaging Principles describe (CTIA, May 2023).
- Your business name on the site will match your brand registration exactly.
- You are not in a rush, and a rejection that costs another review cycle is acceptable.
Before submitting a DIY site, run it through the free Landing Page QA tool, which checks for 10DLC and TCPA signals.
When a web agency makes sense
An agency is the better fit when the website has to do much more than pass registration.
- You need a large marketing site, e-commerce, or custom functionality.
- You want ongoing design, SEO, and content work.
- The agency already knows SMS compliance, or you can hand them a clear checklist such as our 10DLC registration checklist.
A common gap: a general web agency may build a good-looking site without knowing what 10DLC reviewers check, so policy pages and consent language get added late or not at all.
When the $350 Full Percent site fits
It fits when the immediate goal is a compliant, live URL for an SMS registration, soon.
- You need to register a 10DLC campaign and have no site, or a site missing policy and consent pages.
- You work in a vertical such as business funding and MCA, insurance, or debt guidance and want the site built with registration in mind.
- You want a fixed price and a defined delivery time: $350 one-time, within 1 business day.
What it is not: it does not file your registration (that is a separate engagement; ask), and it does not guarantee approval, because carriers and TCR vetting partners decide. Details are on the 10DLC-compliant website page.
Common mistakes on any route
Website-related rejections often trace back to a few repeat problems, regardless of who built the site.
- Name mismatch. The site says one name, the registration another, and the texts a third.
- No visible opt-in. A phone field with no consent language next to it.
- Missing policies. No privacy policy, or one that never mentions SMS.
- Site not live. A parked domain, an expired certificate, or a "coming soon" page at review time.
- Pre-checked consent. A checkbox already ticked for the user.
Need the site now? Order at /checkout.html. Unsure which route fits? Ask through the contact form.
Frequently asked questions
Can I use Wix or Squarespace for 10DLC registration?
Yes. Carriers review what the site contains, not which builder made it. A builder site can pass if it shows your registered business name, a privacy policy covering SMS, terms, and a visible opt-in with consent language. The work of getting those details right falls on you.
Is a $350 website enough for 10DLC approval?
The $350 Full Percent site covers the website portion of review: Privacy Policy, Terms, SMS consent pages, form consent language, hosting, DNS, and SSL. Approval also depends on your registration data, use case, and sample messages, and carriers and vetting partners make the final decision.
What if my DIY site gets my campaign rejected?
Read the rejection reason, fix the named issue, and resubmit. Run the site through Full Percent's free Landing Page QA tool to find missing 10DLC and TCPA signals. If rebuilding is faster than fixing, the $350 compliant site is delivered within 1 business day.
Why not just have my regular web agency add compliance pages?
That works if the agency knows what SMS reviewers check. Not every general agency does, and when they do not, policy pages miss SMS language or opt-in disclosures are incomplete. Give them a specific checklist, or use a provider that builds for 10DLC review by default.
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Stephen Ventura founded Full Percent in Boca Raton, Florida. He has built email systems since 1997 and SMS platforms since before the iPhone. stephenventura.com