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Guides written by Full Percent founder Stephen Ventura on 10DLC registration, TCPA consent, carrier filtering, opt-in language, SMS lead generation and email deliverability. Each guide is dated, sourced and updated as rules change.
The 10DLC Registration ChecklistTo register for 10DLC you need your exact legal name and EIN, a complete website with SMS privacy and terms, documented opt-in, and a specific use case.10DLC Throughput Limits: Why Your SMS Gets Throttled10DLC throughput is set by your brand vetting score and campaign type: AT&T limits messages per minute per campaign, T-Mobile caps daily messages per brand.How AI Is Transforming SMS Lead GenerationAI can read and answer SMS lead replies, qualify leads, and hand off to people. Here is how to build it, measure it, and keep it TCPA and 10DLC compliant.Why Your SMS Landing Page Needs Perfect Open Graph TagsSMS link previews come from og:title and og:image. Serve them in static HTML over HTTPS, keep text out of the image, and test on iPhone and Android.How to Build a Website Consent Form That Survives AuditA 10DLC-ready SMS consent form needs an unchecked optional checkbox, branded disclosure, HELP/STOP language, and SMS-specific privacy and terms pages.How MCA Brokers Use SMS to Generate Quality LeadsHow MCA brokers run SMS lead follow-up that passes 10DLC review: first-party opt-in, confirmation texts, honest sequences, quiet hours, and ROI tracking.SMS Opt-In Language That Passes Carrier ReviewCompliant SMS opt-in language names the brand, message type, frequency, data rates, STOP and HELP, and links to privacy and terms. Templates included.SMS vs Email for B2B Lead Generation: The Real NumbersSMS beats email on speed and clicks; email wins on cost, depth, and consent burden. Sourced 2025 benchmarks, compliance rules, and a hybrid lead-gen plan.TCPA SMS Compliance: What Text Marketers Need to KnowTCPA SMS rules as of September 2026: prior express written consent, 10-business-day opt-outs, the vacated one-to-one rule, quiet hours, and penalties.What Is 10DLC and Why It Matters for Business SMS10DLC is the US system for sending business texts from standard 10-digit numbers. You register your brand and campaign through The Campaign Registry first.Which 10DLC Use Cases Get Approved, and Which Get RejectedAccount alerts, customer care, and first-party marketing clear 10DLC review. Third-party lead gen, cannabis, and high-risk lending are blocked or restricted.Why Carriers Filter Your SMS, and How to Avoid ItCarriers filter SMS that is unregistered, off-registration, uses public link shorteners, or lacks consent. Register, send what you declared, use your domain.